Brent Adamson-The Challenger Customer

Last week, I made the time to hear Brent Adamson speak at BMA Chicago. Brent Adamson is the co-author of the best-selling book The Challenger Sale and spoke about his newest book, The Challenger Customer. It’s always hard to get business people-especially marketers-to stop checking our smartphones and start paying attention. He was five slides in when I put down the phone and vowed to go buy his book.

Marketing that counts.